Roxanne Allard

Enterprise UX for complex, business-critical systems

I research, design and validate for the experts who work with them: traders, engineers, customer service teams.

The more complex, the better.

Freelance since 2008 · Haarlem (NL) · Dutch & English

Roxanne Allard in the departure hall of Schiphol Airport, among the check-in desks
  • Schiphol
  • Eneco
  • Sunweb Group
  • DPG Media
  • Port of Amsterdam

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AI-enabled UX.
No buzzwords, just evidence.

Almost 20 years of UX craft, enabled by AI where it demonstrably adds value.
No buzzwords: this is what it looks like in practice.

Context that stays after I leave

Every project gets a project wiki that an agent maintains for me: research, decisions and the reasons behind them. I hand it over at offboarding. The knowledge does not leave with the freelancer.

Research synthesis that stays traceable

I turn interviews and feedback rounds into insights, personas and job stories with AI. Every insight traces back to a quote, in the language it was said in.

Working prototypes instead of static sketches

With AI tooling I build interactive prototypes in days, based on validated requirements and journeys. Expert users respond to real interaction, not to a picture.

Read about my approach →

What clients say

  • “It's a pleasure to work with Roxanne, and I can easily recommend her to anyone who is looking for an all-round UX designer to help tackle complex problems and deliver simple and elegant solutions. Roxanne is an all-in-one UX designer, she supported one of our teams at Schiphol from concept and ideation phases all the way through delivery. She is self-steering, has a "let's go" attitude and a pragmatic approach to her work. The more complex the problem, the more passionate she gets.”

    Joel LaumansUX Lead, Business Platform Operations, Schiphol

  • “Roxanne played a pivotal role in helping Schiphol elevate the passenger experience through data-driven solutions. She listened to stakeholder needs, challenged their perspectives, and transformed them into inspiring mockups and intuitive dashboards.”

    Bas KarsemeijerData Lead, Business Platform Infrastructure, Schiphol

  • “Roxanne is knowledgeable and very pro-active. She also enjoys UX Research which really helped us since we had limited research capacity for this project. She supported the PO and dev team where needed and most importantly, she always seems to be smiling.”

    Poyan KarborUX Lead, Sunweb

  • “In the more than 1.5 years that we have worked together, I have gotten to know Roxanne as a driven UX designer who works hard and knows how to deal with the dynamics of the online market. Some of Roxanne's deliverables have been lossebladen.nl and bladcadeau.nl. In addition, she has collaborated a lot with our CRO specialists and designed several A/B tests for our sales pages. Roxanne is a very pleasant person to work with and has helped us enormously in the onboarding of about 30 extra brands in our 'online marketing machine'.”

    Maurice ArnoldManager Marketing Automation, DPG Media Nederland

  • “Roxanne has provided us with excellent UX assistance with several challenging projects. The collaboration both online and 'in real life' went excellently and her input is highly appreciated by our customers.”

    Alex de LandgraafManaging Partner, Maykin Media

A complex system and experts who have to work with it every day?

I help organisations build tools that help people work smarter. From research to working design.

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